Search Engine Optimization (SEO) Ottawa
Our data-driven SEO strategies will make your organic traffic soar by getting your website to the top of search engines. Whether you’re looking to capitalize on localized search in Ottawa, or expand your business into new territories, Pylot will work with you to ensure that we develop an approach that targets the right traffic for your business.
A Tailored Approach to Local SEO
No two SEO strategies are the same. That is why we work closely with our Ottawa SEO clients to ensure that we develop an approach that brings the type of high quality, convertible traffic that they want. Our data-driven approach to SEO in Ottawa allows us to provide rich insights into how your organic traffic reaches your website, navigates and interacts with your website, as well as the paths they take to convert.
How Can SEO Help Your Business in Ottawa?
SEO is a long-term strategy that brings long-term results. It targets the audience that is actively looking for the products and services you provide, saving you money on targeted ad spend. As your business continues to appear on the first page of top search engines for specific search terms, your business gains more traffic and more online credibility. Consumers generally believe that the best solution to their question lies on the first page of Google.
As one of the most innovative and results driven Ottawa SEO companies, Pylot will ensure that your SEO strategy organically brings:
- More traffic to your website
- More calls & leads
- More sales
How Does Our SEO Process Work?
Our first-quarter Ottawa SEO process involves multiple steps:
Technical Site Audit (Site Health)
During this process, the team of Ottawa SEO experts will analyze all the critical problems with your website such as broken pages, site speed and mobile responsiveness. This process ensures that your website is fully functional and ready for more traffic.
We conduct rigorous research on your competitors in Ottawa (and across Canada depending on the scale of your business) . During our analysis, we take note of everything from your competitions backlinks and keyword rankings to their site structure and conversion paths.
Keyword Research & Web Page Optimization
After developing a fully customized keyword targeting strategy, we reconstruct your URLs, meta tags, headers, and schema to ensure that your website’s ranking signals are properly set and optimized for search engines.
Because Google’s search algorithm is continuously updated and improved, it is no longer effective to simply shoehorn keyword-dense or irrelevant content onto your website solely for ranking purposes. Instead, delivering highly-polished, well-researched and unique content is now one of the most key components of a successful SEO campaign.
Link Building & Citations
To gain a high volume of traffic from search, you need to consistently secure high-quality links from relevant websites. Not only do they help develop your audience, but links are also a strong ranking factor in Google’s search algorithm, helping to determine a website’s trust and authority level. Our approach to Ottawa SEO also includes developing a powerful portfolio of local business citations.
Advanced Web Analytics & Conversion Tracking
What’s the point of generating a large amount of organic traffic if you don’t have any data to build off of? Our dedicated Analytics Specialists will implement customized tracking scripts across your entire website’s backend, allowing us to create custom reports filled with deep insights on how your users behave on your website.