Pylot offers advanced measurement capabilities to track and analyze customer interactions throughout their entire online shopping journey. Our solution includes comprehensive metrics such as Product Attribution Data, Product Impressions, Add-to-cart Rate, Shopping Cart Itemization, Checkout Process Initialization, Product Variation Performance, and Transactions & Refunds.
Through seamless integration of enhanced eCommerce, you’ll gain deep insights into customer behavior, allowing you to understand the factors influencing purchase decisions and identify potential bottlenecks in the conversion funnel. This enhanced understanding empowers you to make data-driven optimizations that maximize sales, minimize cart abandonment, and drive overall business growth. Trust Pylot to provide the technical expertise and tools necessary to unlock the full potential of your online shopping experience.